The Brief
What the room asked for.
Global launch film for a flagship electric SUV that did not physically exist at the time of release. Embargo required zero on-set photography and no leaked silhouettes.
We were briefed to deliver a 60-second hero, a 30-second cutdown, 6 social verticals and a real-time configurator plate — all in eight weeks.
Our Approach
How it came together.
CAD to cinema
Engineering CAD ingested into our pipeline within 48 hours. Cleanup, retopo and shader build delivered in week two.
Generative plates
Drone-style backplates generated with proprietary diffusion + Gaussian Splat workflow. No second-unit shoot required.
Studio-grade lighting
HDR lighting matched a real anechoic studio reference. Every panel reads as photography under scrutiny.
Multi-format master
16:9 hero, 9:16 verticals, 1:1 square and configurator turntable all derived from a single hero asset.
Selected Frames
The Result
24
Countries aired
8 wks
CAD to delivery
0
Reshoots required
Credits
People who
made it.
- Creative DirectorKemi Adeola
- CG LeadMarcus van der Merwe
- LightingPhoenix Lighting Dept.
- AgencyConfidential — Tier-1